Advertising and Marketing Franchise Information and Franchise News

According to Universal McCann, advertising revenue in the United States was around $285.1 billion in 2008. This figure includes local advertising and national advertising ($193 billion). The most notable growth area in the industry has been identified as mobile advertising. It reached around $2.7 billion in 2008 and based on Jupiter Research findings, it is expected to hit $5.7 billion in 2014.

Advertising is really everywhere in America today. The Cinema Advertising Council said that even 38,794 cinemas scattered around the country will accept advertising offers. Meanwhile, it is estimated that internet advertising reached $54 billion globally in 2008. Even though the market conditions were better during the last years compared to 2009, the advertising industry will remain resilient.

Advertising has always been linked to media, be it television or print. Other advertising techniques include radio advertising, direct mail advertising, and outdoor advertising. In addition, alternative techniques such as printing company logos in ball pens, bags, and t-shirts are becoming popular.

During tough economic climates, companies may be cutting back, but they are not getting rid of their promotional efforts altogether. They are merely looking for methods that will provide the most value for their advertising budget. If you’re looking to get a share of this multi-billion dollar pie, then the solution is advertising franchises.

Getting an advertising franchise is beneficial for a lot of reasons. First of all, you will be given an opportunity to make money from the advertising industry. Second, you’ll be following an established business model so the risk of failure is minimized. And third, as more companies look for alternative ways to promote their products, they are looking at the services of small companies including advertising franchises.